A Thousand-Year Craft Goes Mainstream — Several Ways It Is Happening
Traditional crafts are reaching much wider audiences. Industry data puts the sector at roughly 25,000 enterprises above a designated size, close to 3.5 million practitioners and a substantial annual revenue base.
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Traditional crafts are reaching much wider audiences. Industry data puts the sector at roughly 25,000 enterprises above a designated size, close to 3.5 million practitioners and a substantial annual revenue base.
The shift is driven by digitalisation of cultural industries: heritage displays, cultural tourism and immersive exhibitions make heavy use of screens, lighting and interactive hardware.
Cultural and exhibition projects are characterised by small batches, many varieties and tight deadlines, often with design and purchasing happening in parallel. Kewei Technology recommends supplying them in small, repeated batches — validate with samples first, then scale.
Kewei's take: what this means for procurement
Industry-level changes end up in individual purchasing decisions: lead time, price, alternatives. Following them regularly beats firefighting.
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